In the inaugural Ballyhoo Books e-newsletter, Daniels wrote: " What a wild ride this has been! It seems an eon has passed since the seemingly crazy seed idea was planted on January 24, 2020, by John and Dawn Hall of Treasures Resale Shop (my amazing retail space partners and co-conspirators) that I consider doing more than rent a small booth-space from them to sell some of my own books. Ballyhoo Books is the realization of a life-long imagining." ​Beyond books (and extended family & friends), her passions include theatre art, music, and community building. Because of Covid-19 state-mandated restrictions on retail businesses, founder/proprietor Dawn Daniels is postponing a "grand opening" celebration gathering until a future date when it is safer to host a public gathering.Äescribing herself on the store's website as " a native Michigander and unrepentant bibliophile," Daniels noted that the bookshop's "mission is to build and sustain a fiercely independent, creative, and consciously curated bookstore dedicated to the cultivation of community through the provision of safe space for both public dialogue and personal exploration. in downtown Alma, Mich., on Independent Bookstore Day, August 29.
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